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Internet Casino Website Receives Reprimand for Ad Campaign

2 January 2007
Global Casino News Team

The internet Casino industry is not immune to the issues businesses face in today’s corporate society. Sexual harassment and discrimination cases are all too familiar in courts throughout the world. In New York, an employee of Madison Square Garden was awarded over $11 million for sexual harassment victimization on the part of Garden Management. You would think that when you play internet Casinos should be cognizant of the sensitivity of this issue.

internet Casino Ads Found Offensive

Women play casinos on the net, and they enjoy the excitement of such table games as Bingo, Sic Bo, Baccarat, Roulette, Craps and Video Poker, and many other casino games, as well. Women who play casinos on their favorite sites expect and deserve fair and equal treatment from casino operators. Those operators who don’t extend equal rights and respect to all their players will ultimately pay the price for their mistakes. Poker Power Casino recently advanced an aggressive ad campaign in order to attract patrons to play internet Casino games. Their ad campaign was banned by Transport of London because the ads were found to be offensive to women.

internet Casino without Discrimination

Paddy Power Casino‘s advertising campaign was aimed at attracting women to play internet Casino bingo on their website paddypowerbingo.com, and it backfired. Transport for London banned two ads which were deemed to be offensive. One depicted a man breastfeeding a child, while another displayed a plate of junk food at the dinner table. The ads were attempting to convey the point that women were no longer performing stereotypical duties, but had opted to play internet Casino games instead. Casino operators need to be cautious not to offend any sector of the population when promoting their sites

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